Yuki's Cooking Experience

Chef Yuki returns home to Osaka "the nation's kitchen" from Vancouver to share her rendition of Michelin-Grade Osaka cuisine to people from around the world.

Yuki's Cooking Experience

Chef Yuki returns home to Osaka "the nation's kitchen" from Vancouver to share her rendition of Michelin-Grade Osaka cuisine to people from around the world.

Yuki's Cooking Experience

Chef Yuki returns home to Osaka "the nation's kitchen" from Vancouver to share her rendition of Michelin-Grade Osaka cuisine to people from around the world.

Yuki's Cooking Experience

Chef Yuki returns home to Osaka "the nation's kitchen" from Vancouver to share her rendition of Michelin-Grade Osaka cuisine to people from around the world.

Client:

Yuki Wada

Role:

Business Creative

Year:

2023 - Present

Client:

Yuki Wada

Role:

Business Creative

Year:

2023 - Present

Client:

Yuki Wada

Role:

Business Creative

Year:

2023 - Present

Client:

Yuki Wada

Role:

Business Creative

Year:

2023 - Present

Yuki Chef Cooking
Yuki Chef Cooking

The Challenge

  • Client wishes to cater in the digital space to create an e-learning platform [$250B] to pragmatically first & artfully second - teach authentic Japanese cuisine to the global audience of the WWW.

  • Many platforms e-learning and experiential platforms have propped up during covid, the options a bit overwhelming.

  • It was and presently a challenge keeping updated with the tech world amplified by AI tools which influenced the creative space.

  • Platforms like Trip Adviser & Airbnb were restrictive in their services to scale so it required exploring options for Yuki to penetrate the market and offer her services to her target market.

  • Hurdles includes location & limitations of space.

Yuki in the kitchen garden
Yuki in the kitchen garden

Process

We mapped out the following areas:

  1. Research: Competitor, Platform & Tools

  2. SWOT Analysis

  3. Branding & Marketing > Dialogue & Analysis

    1. The Collateral & Digital Assets

    2. The Copywriting

    3. Positioning & Targeting

    4. Value Pricing

    5. Building Customer Library

      1. Deeply understanding the client's values & background.

  4. Product testing IRL - Experiential

  5. Soft Launch - BEE: break even experiences

  6. Refine & Repeat 1 - 4

  7. Aim to adhere to KISS rule

Solution

  1. Establish momentum via Airbnb until there's sufficient reviews and digital assets to be used onto the website.

  2. Build on google business profile and create website to act as a global point of interaction.

  3. Strategize on SEO via social media & newsletters.

  4. Create a digitalised product such as an eBook.

  5. Develop a cooking course to capitalise on the massive e-learning market.

  6. Selecting strong digital assets as proof of work.

Airbnb Experiences
Airbnb Experiences

Key takeaways

  • After 5 months of brand work & marketing, Yuki's school saw over 60 five star reviews. The reviews will be leveraged to establish and kickstart her online branding via website & social media streams.

  • The launch of the website saw traffic hitting 300 visits total in 3 days.

  • Clients were booking 3 months in advance as the sell via google, website, airbnb, instagram & youtube appears to be effective.

  • This month alone [August 2023] we are seeing over 22 clients booked in the first 6 days for the month. Yuki's Cooking School future looks extremely promising.

I am currently available. And on my quest to find the next fascinating client with a fun & impactful project. Anything from simple logo design - to building a global brand from the ground up.

Shoot me a PM, would love to talk!

I am currently available. And on my quest to find the next fascinating client with a fun & impactful project.

Anything from simple logo design - to building a global brand from the ground up.

Shoot me a PM. Would love to talk!