Hornsby Beekeeping
Hornsby Beekeeping Supplies Australia, a much loved commerical & lifestyle store who focuses on quality brands & products from around the world at competitive prices. The leverage from competitors is their excellence in customer service.
Client:
Hornsby Beekeeping
Role:
Web Design & SEO
Year:
2023
The Challenge
To transform from the unintuitive web experience to a more streamline beekeeper-centric user experience which prioritises older demographics accessing the ecommerce store via their mobiles in the heat of operation or late at night.
Process
Research Phase > Macro & Micro Discovery
Competitor research
SWOT analysis
Webstore breakdown & analysis > finding what works and what does not?